Foreword by Kitty Brandal, PhD

The first time I saw Terry, he was on a stage giving a motivational speech in front of over two hundred people. He had the audience sitting on the edge of their seats in anticipation of what he was going to say next. His words were inspiring, his message was captivating, and he was in total control of the room.

Terry has given motivational speeches in front of international audiences on several occasions. Terry wasn’t captivating audiences just because he’s a great speaker but because he has four abilities that have made him memorable to audience members around the world: he’s likable, believable, people trust him, and he can “wow” any audience with his humor and emotive language.

I’ve watched those four abilities take Terry to new heights with his talent in professional speaking and in entrepreneurship. Terry’s business, Begue Painting, Inc., has enjoyed significant growth each year—for decades! Painting homes isn’t easy. It has a lot of upfront expenses and homeowners and business owners alike are very particular about how the job is done. How has Terry managed to have decades of satisfied and engaged customers? Terry is finally sharing his secrets to building and sustaining a successful business that can apply to any industry!

This is the perfect to time to publish a book like Attract & Keep Customers for Life: 4 Abilities to Build Trust, Communicate Your Value, and Charge What You’re Worth. Terry realizes that business is a marathon, not a sprint.

We live in a fast-paced, high-tech world. Companies are moving so fast that oftentimes quality is just a glimpse in the rearview mirror. Customers are posting their emotions—the good, the bad, and the ugly—about services and products as fast as they can log on to their social media accounts! We live in a time of rapid communication. There seems to be a need for speed in every aspect of humanity today.

That’s why this well-written and easy-to-understand book should be sitting on the desk of anyone who deals with people today. In fact, the four abilities Terry talks about aren’t just for customer service. They’re for everyone—especially managers! This isn’t just a customer- service book, it’s an excellent leadership book too. Terry realizes that a customer-centric culture isn’t just about being nice and offering a warm smile. He knows that it takes more than that in this competitive global marketplace. It takes deliberate thought and action.

Attract and Keep Customers for Life doesn’t offer the latest fads or buzzwords in business and customer service. It’s a book rooted in decades of real experience and offers a framework of best practices. It’s truly a timeless piece of art and science that will help you build trust so that you can communicate your value and charge what you’re worth! This book will captivate your heart and mind.

When Terry was on stage the day that I met him, he was one of the most authentic speakers I had ever heard. You will hear his authentic voice as you read this book. If you want to build trust, then this book is for you. If you want to communicate your value to prospective customers, then this book is for you. If you want to start making the kind of money you deserve to make, this book is for you. Terry has masterfully revealed his secrets about building and sustaining a successful business through a proactive customer-centric approach. If you are going to read one book on customer service, this is the book!

I feel honored to introduce this book, because I know it will make a significant impact on your business and in your life.